Footfall Analysis

Cutting edge footfall monitoring software is a leading tool in the commercial sector. Trueview people counter offers cost efficient scalable people counting software. It is a powerful standalone people counting application embedded directly into Gateway Alarms network cameras, letting users leverage existing IP camera networks. The complete solution is easily installed in an existing local area network. Trueview people counter is the leading product for foot traffic. This device runs fully embedded in standard ceiling mounted network cameras and automatically counts in real time the number of people passing under the camera and in what direction.

Critical Data

This product provides the critical data you need to leverage your business. Use precise knowledge about visitor traffic to:

  • Measure how many of your visitors actually make a purchase.
  • Analyse customer flows and traffic trends.
  • Evaluate impact of advertisements and promotions
  • Improve staff planning
  • Determine optimal opening hours
  • Identify and reward high performing stores and employees

Conversion Rate

Conversion rate is the ratio of the number of transactions and the number of visitors. It is considered to be one of the most accurate indicators of retail performance. By constantly monitoring the conversion rate retailers get crucial information for improving profitability.